In this short highly acclaimed artist Eric Doeringer conducts a cowboy photography workshop. Using Richard Prince’s famous pictorial of the Marlboro man, Doeringer encourages the public to reshoot the image in the ad from their perspective. Del Sol produced, directed and edited this short piece. Del Sol sought to hear from those participating in the workshop, but soon realized it would make the piece lengthy so it became important to focus on capturing their reactions during the process. This allowed him to give more time to Doeringer to express his thoughts on his work while not completely leaving out the public’s response.