Ruthless the musical made its debut in 1992, in 2015 Joel Paley and Marvin Laird decided to bring it back. Del Sol was asked to make 30 and 15 Second commercial spots for broadcast. These spots were carefully storyboarded which was very helpful considering the very short amount of time allocated to edit it into fruition. Del Sol chose typeface, animated and edited these spots to broadcast spec. The show has had amazing success since its revival and it is now playing at St. Luke’s Theatre off-broadway.