M-Street Creative – American Diabetes Challenge

America’s Diabetes Challenge is a program from Merck and the ADA to urge people to work with their doctor to reach their A1C goal. For this video Andrew Praskai did an excellent job directing these spots. In them Tim Mcgraw shares his first hand account of how this disease affects families from all walks of life. The challenge in this project involved how to best use the additional pre-edited footage. This included essential shots of Tim in concert connecting with fans. For reasons of timing Del Sol was challenged to use this limited footage such that it fit the durational goals. Ultimately, the clients loved it.

Editor: Diego Del Sol Garcia

Producer: Andrew Praskai

Studio: Creative Thriftshop & Final Frame

Tools: FCP & Davinci Resolve