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BeatRhymers

Posted on February 20th, 2018

Del Sol had the honor of documenting these young people for whom art is what motivates and heals them. Learned about lighting and exposures; this was a first, doing a shoot with only DSLR cameras. The mission of Bridging Education and Art Together (B.E.A.T.) is to transform the lives of youth in underserved communities through engaging, exciting and culturally relevant music, dance and writing programs, including: beatboxing, B-boying/B-girling (breakdance), music production and composition, and creative writing. The videos Del Sol created for co-founders James and Charles Kim were used to generate interest and ultimately funding for these programs. His love and understanding of Hip Hop culture made this an obvious fit for Del Sol. The kids were excited to see the video once it was finished which Del Sol hopes allowed them see themselves in a different light, fueling their confidence.

Pernod Ricard – Beefeater

Posted on February 19th, 2018

In 2015 Pernod Ricard celebrated its 40th anniversary. In this short promo Master Distiller Desmond Payne highlights the true significance of Beefeater Gin and all its greatness over these years. This project presented a few challenges. Singling out the best soundbites from the interviews was difficult as the bar setting in which it was shot was somewhat loud, rending some of the interview inaudible. Furthermore, with this more limited list of soundbites to choose from Del Sol had to choose those which sounded the most natural and not prompted by the interviewer.

Diego del Sol is a contemporary tastemaker you want to work with. Seasoned with experience, but innately hungry. He’s intuitively ahead of trends and known for sussing out the very best content in media, tech and design since 2004.

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